Latino Population Growing

Latino
5/1/06
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New strategies are needed to market to the growing Latino population.
Networks and big studios are realizing the need to advertise to this growing group of people said Alan Baral, co-owner of New Wave.
Translating ads from English to Spanish doesn't serve the demographics, Baral said.
According to Greta Nodar of Image Entertainment, these companies need more to attract to this growing population.
Some ways to reach the Latino market are by connecting with the Latino culture and using music.
The spending power of the Latino population could reach one Trillion dollars by the year 2010. (Written for broadcast)